A formerly UniCredit building designed by world-famous architect Michele de Lucchi has been erected as a multipurpose building to house the bank’s general meetings, but also exhibitions and cultural events open to the Milan public.
It occupies a privileged position against the background of Porta Nuova, beneath the mirror-glazed tower and in a dialogue with the Porta Nuova public gardens.
The building has no foundations, being constructed on a reinforced concrete podium above the parking facility. Its soft profile is inspired by the shape of a seed, and its materials are natural.
IBM moving in
The project starts from the overall IBM strategy on Milan area with the objective to reconfigure and optimize its existing space in a new agile perspective.
The great opportunity came from the availability of the iconic building completed in 2015 and placed in Piazza Gae Aulenti, in the heart of Isola business district, an ideal location to host the new IBM Client Center, as well as the IBM Garage and IBM iX Lab for a fully customer dedicated space in Milan downtown.
The interior project to re-design the space in order to host such important functions for IBM has been assigned to COIMA Image after a beauty contest, with a very detailed scope of works in terms of space distribution, budget and timing. This last point was in particular very aggressive and challenging, not only for the fit-up works, but even for furniture selection and installation.
Porta Nuova (pronounced [ˈpɔrta ˈnwɔːva]; literally "New Gate"; Milanese: Pòrta Noeuva [ˈpɔrta ˈnøːʋa]) is one of the main business districts of Milan, Italy in terms of economy, and part of the Zone 2 administrative division. Named after the well-preserved Neoclassic gate built in 1810 on this site, it is now one of Italy's most high-tech and international districts, containing the country's tallest skyscraper: the Unicredit Tower
Porta Nuova has a 2017 city GDP of €400 billion, which makes it Europe's richest district within any city. A concentration of companies are based in Porta Nuova, with 4% of all institutions and conglomerates found in Italy, while Milan has 40% of all these business, and Milan's Lombardy Region has 53% of it.
Source: Wikipedia, Photo by Luca Bravo on Unsplash