The first ŠKODA digital showroom in Turkey has been opened in the town of Bursa
The opening of the first ŠKODA digital showroom in Turkey is an important milestone in the new IT and digital age of this market. The importer has no obligation to take the digital showroom items. However, the Turkish representatives of ŠKODA AUTO are well-disposed towards this solution and plan to implement it in other showrooms in the country.
Neskar Otomotiv, the ŠKODA AUTO representative, has incorporated this approach to great effect. The spacious showroom also comprises a large service centre. We at TECHO are proud to have been able to furnish this beautiful and extensive space.
Emotion and fun
The new digital showroom concept includes a number of innovative elements with an emphasis on providing unique experiences to customers, such as interactive purchasing in a pleasant environment with a personal approach and less formality. It incorporates fun, emotions, but also assistance.
The showroom has a range of cleverly located innovative tools with specific functions that make the individual sales zones more attractive and offer better quality services. A large format video-wall with 4 to 9 screens works like a large display with 4K definition, and it attracts passers-by with dynamic scenes of cars, current events and offers. The highlight wall remains a central point with a selected ŠKODA model. Next to all exhibited models there is a stand with a 22-inch touch display on which a customer can browse the main functions, change the colour, wheel design and other accessories.
In addition to technical achievements, large screens and virtual reality, the showroom also makes playful use of colours. Several elements and zones are illuminated with LED strips with the option of changing the light colour, which supports or creates the overall atmosphere. The interior lighting mood competes boldly with the play of nature externally, and both spaces merge into one.