Digi Lab Škoda Auto CZ

The creative interior designs and overall concept were produced by Ing. Vlastimil Pacek. His brief was to create a space that would motivate and inspire its users. The first delivery of furnishings for this bespoke interior arrived a mere 4 weeks from receipt of the order.

Digital Lab in Prague is a development centre of ŠKODA AUTO, but independent of the brand itself. It is a place where creative teams from various regions will develop digital technologies and innovative services associated with connectivity and mobility.

With the establishment of Digital Lab, ŠKODA AUTO has launched its “Strategy 2025”, which aims to provide new services through the development of digital technologies. ŠKODA AUTO is shifting from being a pure car producer to also being a supplier of digital mobility solutions – connecting cars with the digital world.

Photo: Filip Šlapal

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