The ŠKODA sales network gets a modern and refreshing makeover
In 2013 the Mlada Boleslav based ŠKODA AUTO launched a huge project to completely transform its branch image. Not only has such an extensive project never been attempted before by ŠKODA AUTO, but it is also unique in scale among other brands. The aim of the new concept has been to create a presentable and unmistakable environment that will give a young and dynamic impression. Not to be left out of such an exciting project, TECHO managed to be chosen in a tender as one of the suppliers of the bespoke interior furnishings.
Marcin Rafal Sot: „The ŠKODA AUTO showroom redesign project is unprecedented in its size“
Marcin Rafal Sot, Project Coordinator for CI/CD Roll-out Team, comes from Poland. He studied German language and economics. His first work experience was as an intern at ŠKODA AUTO, and he was the first foreigner to take part in its training programme. He has been working for the company since 2005, when he joined the marketing department. He then left ŠKODA AUTO for a couple of years before returning in August 2011 to work in the FCICD Department.
Jaromír Kuhn: „We wanted to show that the brand is changing“
Jaromír Kuhn, Project Coordinator for Corporate Design Development Team, joined ŠKODA AUTO in 2001. After graduating from university he entered the ŠKODA AUTO trainee programme. He also worked on the shop floor, which he says helped him to understand what the firm is based on. He has been working on the architectural concept of the new showrooms since the beginning of the project.
Peter Olah: ”We spend more time in the interior of a car than in a living room. The car is increasingly becoming the living room of the future.“
Peter Olah is a 38 year old designer of interiors at ŠKODA AUTO who comes from Bratislava. He dreamed of being a car designer when he was young. He studied design at the Faculty of architecture in Bratislava, where he selected his specialisation of interior designer. During his university studies he won a design competition that was cosponsored by ŠKODA AUTO. Thanks to this success he was offered an internship in Mladá Boleslav in 2000, and he prepared his university dissertation whilst there. After graduating he decided to continue his work with ŠKODA AUTO and joined in 2002 as a junior designer. In time he worked his way up to his current position of coordinator of Car Interior Design at ŠKODA AUTO. In addition to his work in the automobile industry, Peter Olah also devotes himself to industrial design, architecture and relaxes by producing hand blown glass. For five years he has designed trophies for the Tour de France, he teaches design at university and established the project Flowers for Slovakia to support young designers.